Game On. Safety On!

The global workplace safety landscape is experiencing a paradigm shift as traditional training methodologies prove inadequate for achieving sustainable behavioral change. Organizations worldwide are discovering that gamification, when strategically combined with activity based learning and innovative visual communication strategies, transforms safety learning into an engaging, impactful experience.

The Neuroscience of Gamified Safety Learning

Contemporary research demonstrates gamification’s profound impact on behavioral modification. Studies indicate that 90% of employees say gamification makes them more productive at work¹, while gamification boosts user engagement by 100%-150%². In safety-specific contexts, organizations implementing comprehensive gamified training systems have documented that 83% of employees who received gamified training feel more motivated to learn than those who received traditional training⁴.

The neurological foundation of these improvements lies in gamification’s ability to activate the brain’s reward pathways. When employees engage with point systems, achievement badges, or progressive level advancement, dopamine release facilitates enhanced memory consolidation and sustained motivation. This neurochemical response ensures that safety knowledge transitions from short-term awareness to long-term behavioral integration.

Visual Communication: The Cognitive Advantage in Safety Education

In an era characterized by information saturation, visual communication has emerged as a cornerstone of effective safety awareness. Research demonstrates that 90% of information processed by the brain is visual, enabling rapid comprehension of safety protocols in high-pressure environments⁵. Studies show that learners retain 65% of visual information after three days, compared to only 10% of auditory information, highlighting the superior retention power of visuals in safety training⁵. Additionally, incorporating visuals can enhance the learning experience by up to 400%⁵.

Visual elements such as infographics, animations, comic strips, and interactive posters deconstruct intricate safety procedures into accessible, memorable formats that transcend linguistic barriers and educational disparities. Visual communication serves multiple pedagogical functions in safety training: it captures attention within high-distraction work environments, simplifies technical procedures, and establishes emotional connections that catalyze behavioral transformation. 

Vikaki: Demystifying safety using gamification & creativity

Vikaki Enterprises is redefining global safety education through its innovative methodologies, delivering transformative learning experiences that drive sustained behavioral change. “By integrating visual, kinesthetic, and digital engagement strategies, our mission is to simplify safety, enhance awareness and make safety information accessible, engaging, and actionable for diverse workforces”, says Harshit Lohiya – Co-founder, Vikaki Enterprises.

Services Offered:

• Gamified Safety Training: Vikaki’s proprietary Activity-Based Coaching (ABC) model transforms safety training into an engaging, interactive experience by leveraging board games, jigsaw puzzles, quizzes, technology, 3D models and live demonstrations.
• Visual Communication Formats: These include innovative safety campaigns, 2D & 3D animated videos, Virtual Reality (VR) modules and pictorial Standard Operating Procedures (SOPs) and Safety Standards. These serve as engaging and visually-rich communication channels to simplify complex procedures, making them relatable and memorable 
• Interactive Learning Tools: Vikaki is amongst some of the only few companies to design safety board games, 3D working models, prototypes, and live demonstrations to bring safety scenarios to life, enhancing understanding and retention.
• EHS Training Management Software: A comprehensive digital solution to streamline and track safety training, compliance, and employee engagement.

Gamification: Gimmick or real gains?

“Who knew gamification and creativity could be such a game-changer! Across clients, we have seen significant increase in employee engagement and safety awareness. Our visual communication strategies have helped bring safety back in the spotlight. It’s heartwarming to see the safety narrative shift from that of compliance to care”, shares Harshit. Citing a recent example, Harshit shared how one of their clients – a major cement manufacturer – achieved a 177% increase in near-miss reporting as part of its monthly awareness campaign, executed across 60+ plants, offices and warehouses. The campaign adopted a multi-channel, integrated approach comprising QR-based quizzes, animated videos, posters, emailers and on-site engagement activities. Another campaign fetched a whooping 10,000+ engagements across both its full-time and contractual workforce, highlighting the power of consistent and creative communication. 

The company has been receiving praises across the board. Pushpendra Bhardwaj, AVP, Safety at Godrej Consumer Products Limited emphasizes, “I’ve been surprisingly amazed at the creativity that Vikaki brings in towards Safety. Their solid technical expertise and eye for detail makes working with them a breeze.” 

“Vikaki’s Activity Based Coaching has been a hit in our organisation. It has helped us increase awareness & enhance the safety culture in our company.”, adds Sushma Mall, Director, HR at Freudenberg Gala – a leading manufacturer and a pioneer in the cleaning tools industry in India.

Pankaj Singh, Group Safety Head, Adani Cement and amongst the top voice on safety in the country, remarks on Linkedin, “What a phenomenal effort by Team Vikaki. Hats off to each one of you for making such a powerful impact – you’ve certainly set a new benchmark”.

Industry Recognition and Organizational Growth

Vikaki Enterprises has received distinguished recognition within the EHS community, including the ‘Promising Start-Up of the Year‘ award at the International Sustainability Conference and the ‘Safety Communicator of the Year 2025‘ award. The organization was recognized by the leading publication Industry Outlook as ‘Top 10 industrial safety consulting start-ups in India’. These accolades reflect the organization’s commitment to advancing safety awareness through technological innovation and creative methodologies. Since 2022, the company has achieved consistent fivefold annual revenue growth, demonstrating market validation of its transformative approach to EHS solutions.

Conclusion: The Future of Safety Education

The integration of gamification, visual storytelling, and technology-enabled learning experiences represents the evolutionary trajectory of safety communication. Organizations that embrace Activity Based Coaching methodologies create safety cultures where regulatory compliance evolves into authentic engagement, traditional training transforms into immersive experiences, and safety excellence becomes an intrinsic component of organizational DNA. The question for forward-thinking organizations is not whether to adopt these methodologies, but how quickly they can implement them to achieve sustainable safety excellence.

For more information about implementing gamified safety solutions, visit Vikaki

References

1. AmplifAI. (2025). “25+ Gamification Statistics You Need to Know in 2025.” Retrieved from: https://www.amplifai.com/blog/gamification-statistics
2. AmplifAI. (2025). “25+ Gamification Statistics You Need to Know in 2025.” Retrieved from: https://www.amplifai.com/blog/gamification-statistics
3. AmplifAI. (2025). “25+ Gamification Statistics You Need to Know in 2025.” Retrieved from: https://www.amplifai.com/blog/gamification-statistics
4. AmplifAI. (2025). “25+ Gamification Statistics You Need to Know in 2025.” Retrieved from: https://www.amplifai.com/blog/gamification-statistics
5. SC Training. (2025). “Top Visual Learning Statistics of 2025.” Retrieved from: https://training.safetyculture.com/blog/visual-learning-statistics/