Predictive Safety Analytics: Building Smart, Sustainable and Safe Workplaces

How BAT LATAM is Integrating Technology, Sustainability and Safety into a Unified Workplace Solutions Strategy

In today’s rapidly evolving industrial landscape, safety and sustainability are no longer parallel conversations—they have become a single, strategic imperative. Around the world, organisations are recognising that operational excellence depends on the seamless integration of foresight, innovation, and responsible governance.

Within this global shift, BAT LATAM stands out as a regional leader, advancing a Sustainability & Workplace Solutions strategy that unites predictive safety analytics, smart technologies, and ESG principles into a cohesive, future-ready model.

This transformative approach was recently showcased at the Global Safety Summit at the UK Parliament, where Diego Campos, Head of Sustainability & Workplace Solutions for BAT LATAM, delivered a keynote address that resonated deeply with global policymakers, industry leaders, and safety innovators. Representing a region spanning Brazil, Argentina, Chile, Paraguay, Peru, and beyond, Campos articulated a bold vision: evolving safety from a reactive obligation into a proactive, intelligent system—one that protects people, respects the planet, and enhances performance.

The Challenge: Why Predictive Safety Matters

The International Labour Organization reports that more than 2.3 million people lose their lives each year due to work-related accidents or diseases. This reality is unacceptable—and preventable.

Simultaneously, climate change, resource scarcity, and rising societal expectations are reshaping corporate responsibility. The convergence of these pressures demands a new kind of workplace:

• Safe by design
• Sustainable by default
• Intelligent by nature

BAT LATAM’s strategy directly responds to this global call for transformation.

Technology as Enabler, People as the Bridge

While AI, IoT, and automation are powerful enablers, they are not the solution on their own. As Campos emphasised during his keynote:

“Technology is the tool. People are the bridge.”

BAT LATAM’s model places human empowerment at the centre—using technology to enhance decision-making, reduce risks, and support well-being, without replacing human judgment or overwhelming teams.

Workplace Solutions in Action: The BAT Model

BAT LATAM’s Workplace Solutions strategy integrates safety, sustainability, and technology into a unified operating system. Key innovations include:

• Smart Cameras + Image Recognition + Telemetry  

Real-time monitoring of driver behaviour and operational risks.

• AI Chatbot for EHS & Sustainability Compliance  

Instant access to global rules, reducing errors and improving consistency.

• Single Source of Data  

A unified platform for safety and sustainability metrics, enabling transparent and rapid decision-making.

• Low Carbon Technologies  

Reducing CO₂ emissions and energy consumption while advancing Net Zero commitments.

• Smart Workspaces  

Circadian lighting, automated temperature controls, and optimised space utilisation.

• Behavior-Based Safety with Predictive Analytics  

Real-time alerts that prevent incidents before they occur.

• E2E Supply Chain Control Tower  

Enhancing agility, reducing risks, and enabling strategic, data-driven decisions.

Impact at Scale

The results speak for themselves:

• 65% reduction in accidents since 2021
• 80% of energy sourced from renewables
• 60% reduction in Scope 1 & 2 emissions compared to 2017

These achievements are not isolated—they reflect a systemic, integrated model that delivers measurable value for people and the planet.

Predictive Safety Analytics: The Engine of Prevention

At the core of BAT LATAM’s strategy is a predictive safety engine powered by AI and IoT. The system operates through a continuous four-step loop:

1. Sense – IoT sensors and wearables capture real-time environmental, equipment, and behavioural data.
2. Learn – Machine learning models detect patterns, anomalies, and risk clusters.
3. Predict – Risk scores and forecasts are generated for specific zones, shifts, or tasks.
4. Act – Automated alerts, dynamic work permits, and preventive interventions are triggered.

This transforms safety from a static checklist into a living, adaptive ecosystem.

Sustainability as the Operating System

Predictive safety is embedded within BAT LATAM’s broader sustainability framework. Preventing incidents reduces waste, energy spikes, and material losses—creating environmental co-benefits.

Additional sustainability-driven innovations include:

• Ergonomics analytics for inclusive workspace design
• Air-quality monitoring to protect respiratory health and optimise HVAC systems

These initiatives reinforce BAT’s ESG commitments and accelerate progress toward Net Zero.

Cultural Intelligence and Regional Complexity

Operating across Latin America requires navigating diverse cultures, regulatory environments, and operational realities. BAT LATAM embraces this complexity, using technology as a unifying language that harmonises standards while respecting local contexts. Innovation becomes a tool for inclusion as much as efficiency.

Governance and Ethics

BAT LATAM governs its predictive safety programme with cross-functional oversight and strict adherence to responsible AI principles. Data privacy, transparency, and human control remain non-negotiable.

Incident investigations now incorporate “predictive hindsight”—a reflective process that examines what the system detected or missed, enabling continuous improvement.

Adding Value Beyond Compliance

BAT LATAM’s mission extends far beyond compliance. The Sustainability & Workplace Solutions function is designed to:

• Enable smarter, faster business decisions
• Reduce operational noise
• Focus attention on what truly matters
• Engage a new generation of employees seeking purpose, well-being, and alignment with organisational values

This is safety and sustainability as strategic value creators—not administrative burdens.

A Call to Action

“Are you treating safety and sustainability as strategic enablers—or operational burdens?  

Are your technologies solving problems—or creating new ones?  

Are your employees empowered—or overwhelmed?”

At the World Safety Forum, we recognise BAT LATAM as a regional leader demonstrating what is possible when innovation, responsibility, and human-centred design converge.

BAT LATAM has chosen to lead—and we invite organisations worldwide to join in building workplaces that are smarter, safer, and more sustainable, today and for the future.